The second edition in this series of reports takes an in-depth look at the pursuits of the Wealthy, focusing on the very high net worth (VHNW) population — those with $5m to $30m — and ultra high net worth (UHNW) individuals with $30m or more.

A data-backed understanding of the interests and passions of the world’s wealthiest individuals is critical to organizations that are prospecting for and engaging with those in the top tiers of wealth. This report explores the diversity of interests among the global wealthy, providing an overview of the top interests, ranking the most popular and examining how this differs across wealth tiers.

Wealth-X’s Interests, Passions and Hobbies of the Wealthy 2021 reveals:

  • Sports and philanthropy stand out as the top two favorite interests of the wealthy, with golf as the leading sport, followed by skiing and tennis.
  • The level of wealth has a marked effect on the degree of engagement as it relates to philanthropy yet a passion for technology, education and the outdoors shows little variation across wealth levels.
  • North America’s ultra-wealthy are the most actively engaged in philanthropy and the outdoors.
  • There are quite noticeable differences in the interests of the wealthy according to their gender with sports ranking at the top among UHNW men and philanthropy ranking at the top among UHNW women.

Wealth-X’s Interests, Passions and Hobbies of the Wealthy 2021 offers unrivaled insight into the characteristics, motivations and inspirations of this exclusive group, making it an essential read for any provider looking to connect, interact and nurture relationships with wealthy individuals.